Country farm and business management is the method of planning the entire aspect of an agricultural operation with a view to maximising the amount of income and profit. It is a complex undertaking that requires a range of human, technical and economic conceptual and analytical abilities. The difficulty is that the final result of any action is contingent on circumstances that are not predicted or guaranteed and requires a certain amount of flexibility in the face uncertainty.

Management of business and farming are closely linked and a successful farmer needs to consider both sides of the equation. He or she will need to be able to plan production based upon the market prices and the climate conditions and be an effective financial manager, planning future funding and evaluating progress towards the goals established.

It is also crucial for the owner to earn sufficient income from off-farm sources to cover operating costs and to provide a buffer against emergencies or unexpected events. Public facilities are required to serve customers and visitors (e.g. parking signage, education, and customer assistance).

Many farms and ranches offer an educational experience for their visitors. This includes information about production of food and fiber as well as land management and the background of farming. This is a great way to draw and keep customers and is usually well received by the public. It could be possible to receive funding from a state or local agency to pay for the costs of education.

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