Digitalization is among the key elements that contribute to a company’s growth. It is actually more than the eradication of newspapers and using computers to log data – it can be about building a new means of doing business that focuses on client satisfaction, internal connection, and the move details. It is regarding being more efficient, gaining awareness over business spend and making decisions with appropriate numbers, as well as connecting your complete team into a common mission that drives international growth.

This can be a dynamic procedure that alterations the ways businesses create and capture benefit in the marketplace. Additionally, it may accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s https://cloudycrowd.net/ competitive situation, firms has to be constantly aware of digitalization’s impact on their BMs and the nearby business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees doing work in two particular industries, automobile and news flash. Due to the fact that the two industries are characterized by different business models, this kind of research design allowed for a great in-depth a comparison of how digitalization impacts the building blocks of the firm’s BM.

The selection interviews revealed that in the media market, the impact of digitalization was felt many clearly with regards to value creation and value capture aspects. This was generally due to the fact that the marketing industry locations strong focus on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.